Amy Jiménez Márquez
Design leadership and AI
I lead design for AI and other complicated systems, and I look after the people on both sides of them.
That means the customers trying to get something done and the teams doing the work. I've designed with AI for more than 10 years, from early IBM Watson projects at USAA to Alexa's personality at Amazon. I'm currently Vice President of Product Design at Zillow, where my teams thoughtfully integrate AI into the tools real estate professionals, buyers, and sellers use every day.
AI experience
AI belongs inside the work people already do
It's most useful when it supports a person's judgment. I ask my teams to build it that way, and a person still answers for what we ship.
USAA
Explored what IBM Watson and Alexa could do for members, years before generative tools arrived.
Amazon
Led design for Alexa's personality, including its voice, humor, and how an assistant earns trust.
Zillow
My teams design AI into the tools real estate professionals use daily. It takes on routine work like record updates and follow-ups, and the person stays in control of what it changes.
My team
My designers use the right tools for the right project at the right time. That includes using AI to prototype in code, so they can iterate and test quickly.
Writing and speaking
Published Leading Design With AI in 2026, a guide for design leaders on experimenting responsibly. Spoke at ConveyUX 2026 on how AI is reshaping UX practice.
How I lead
Six habits, from leading with empathy to keeping people at the center of AI.
Read more
Experience
Zillow, Compass, Amazon, and USAA, with the work I'm proud of along the way.
See where I've led
Speaking and writing
Talks, articles, and books on leading design teams with care.
Browse talks and articles
Community
Mentoring, teaching, and keeping Boxes and Arrows available to the field.
See how I give back